Do you want to know the secret to succeeding on social media?
… It all starts with good planning!
Social media planning is essential to maintain a consistent and effective online presence.
Set clear goals:
Identify what you want to achieve with your social media, whether it’s increasing engagement, driving traffic to your website, or enhancing brand awareness. Your goals will help you better define the content you want to share!
Furthermore, each social network has its own audience, so it’s possible to have completely different content on one social network compared to another.
Create an editorial calendar:
Plan your posts in advance using a calendar! Planning ensures you convey all the messages you want to share. Your calendar will also allow you to diversify your content and topics to keep your audience’s interest.
But most importantly, planning will help you consistently be present and avoid waking up in the morning saying, ‘Oh no, I forgot to post!’
Prepare your material in advance:
It’s not always easy to find inspiration in the present moment and constantly come up with new ideas. Preparing your material in advance ensures you don’t have to think about the daily post and suffer from writer’s block.
Want photos of your products? Set up a little corner in your workspace and take several photos from different angles.
Need to create photo collages? Dive into Photoshop or Canva and make several at once!
Want Reels? Schedule a time to record multiple videos at once!
Also, make a habit of taking photos and videos regularly to have a lot of content on your phone!
Use management/scheduling tools:
Even if I’m more of the ‘Take an extra 2 minutes to post on the network and make the most of it’ type, scheduling can save you a lot of time!
Using the Meta or LinkedIn platform directly to schedule your posts can save you a lot of management time. Tools like Buffer, Hootsuite, or Planoly can help you schedule your posts in advance, monitor performance, and stay organized.
By proactively planning your presence on social media, you can maximize the effectiveness of your efforts and achieve your goals more easily.